Services 

marketing

Title 

Author 

Price 

 The Economics of the common market

Dennis Swann 

£1.00 

 Global Marketing-a decision-oriented approach

Svend Hollensen 

 £8.00

 Marketing Logistics

 Martin Christopher & Helen Peck

£7.00 

 Essentials of Marketing

Jim Blythe 

£12.00 

 Marketing Research-Online research applications

Alvin C. Burns & Ronald F.Bush 

£8.00 

Marketing Research-An Applied Approach

Naresh K.Malhotra & David Birks

£9.00

Principles of Marketing

Frances Brassington & Stephen Pettitt

£2.50

Principles of Marketing

Philip Kotler, Gary Armstrong & John Saunders

£11.50

The Economics of theEuropean Community

Ali M. El-Agraa

£3.00

 Marketing Concepts and Strategies-4th Edition

Dibb, Simkin, Pride and Ferrell 

£5.00 

 Marketing Concepts and Strategies-2nd Edition

 Dibb, Simkin, Pride and Ferrell

 50p

 Strategic Marketing Management-Planning implementation and control

Richard M.S. Wilson & Colin Gilligan 

£1.50 

The Practice of Market and Social Research 

Yvonne McGivern 

£6.00 

Marketing Management 

Russell S. Winer 

£1.00 

Marketing Management-internet marketing 

Boyd, Walker, Mullins & Larrech'e 

£6.00 

 Marketing Research-An Applied Approach

Naresh K. Malhotra & David F.Birks 

£10.00 

 Global Marketing

Warren j. Keegan & Mark C.Green 

£7.00 

 Principles of Service Marketing and Management

Christopher Lovelock and Management 

£20.00 

 Strategic Marketing-An Introduction

Tony Proctor 

£10.00 

 Market-Driven Management..Strategic & Operational Marketing

Jean-Jaques Lambin 

£12.00 

 Principles of Marketing

Philip Kotler & Gary Armstrong 

 £11.50

 Essentials of Marketing Research

Tony Proctor 

£8.00 

Retail Marketing Management

David Gilbert

£10.00

Marketing Communications Classics

Maureen FitzGerald & David Arnott

£25.00

Retail Marketing

Peter J.McGoldrick

£1.00

Principles and Practice of Marketing

David Jobber

£8.00

Marketing Management-Analysis, Planning, Implementation and Control 

Philip Kotler

50p

Marketing Strategy and Management

Michael J. Baker

£2.50

Markstrat3-The Strategic Marketing simulation

Jean Claude Larrech'e & Hubert Gatignon

£6.65

International Marketing

Paliwoda and Thomas

 £8.00

Marketing: an introduction (international edition)

Armstrong and Kotler

£3.00


MMunion Cheshire, 03/10/2008